Fancy Feast's "Storybook Wedding" cat food commercial was named to the list of Top 10 Viral Video Ad Campaigns on AdAge.com.
Visible Measures, an online video advertisement measurement provider, compiled the list, which focuses on brand-driven viral video ads that appear on online video-sharing destinations. Fancy Feast's commercial created by AFG ranks as number 10 on the list.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.