The Co-operative is relaunching its own brand of petfood to try and capture a larger share of the UK pet care market.

The range has been extended to include 11 new products and new-look packaging that displays details about The Co-operative’s new pet insurance scheme. The company says its own-brand petfood range is made with no added artificial colors or flavors. Some new products include The Co-operative Supreme Beef and Liver, The Co-operative Complete Tuna and Shrimp, and a special puppy food.