Show organizers of Interzoo 2012 say they expect more than 1,500 pet product manufacturers distributers and retailers from more than 53 countries will present their latest products for all segments of the pet industry at the show, taking place May 17-20, in Nuremberg, Germany.

Out of all exhibitors, 46 percent are expected to exhibit products for the dog and cat segments of the pet industry, while 20 percent of exhibitors are expected to represent the aquaria segment and another 20 percent will represent the small animal and rodent segment. About 14 percent of exhibitors are expected to show products for birds, 12 percent will exhibit products for animals in the garden, and 12 percent are also expected to represent the supplementary pet supplies segment, according to Interzoo organizers.

"There is a demand for food supplements in the form of functional food with ingredients and raw materials suitable for curing or reducing the everyday problems of pets. The new products in the food supplements segment will certainly also include healthy snacks as rewards and as treats for between times,” said Hans-Jochen Büngener, chairman of the exhibition committee. “In addition, I expect to see new special food that takes into account the individual needs of pets and certain sensitivities."

Also at the 2012 show, 11 percent are expected to exhibit products for the terraria segment, 3 percent will exhibit shop fittings and packing, 3 percent will exhibit new petfood technology, 2 percent will exhibit trade literature or represent the media, and 2 percent will exhibit miscellaneous pet industry products.

Additionally, with nearly 79 percent of currently registered exhibitors coming from abroad, Interzoo 2012 organizers made it easier for those all over the world to receive updates about the show with the launch of its new mobile website. Smartphone users around the world can browse Interzoo’s mobile site with modified navigation features and information regarding travel, accommodations, exhibitor search function and exhibit hall map.