PetSmart Charities and Adopt-a-Pet.com created a new Facebook profile application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the US.
The Share a Pic, Save a Pet application alerts friends, family and followers about adoptable pets in their community and showcases their photos. Facebook users can input their zip code and select up to 10 pets to feature on their profile by breed, size, color and gender, with links to the shelters where the pets are available for adoption.
"Share a Pic, Save a Pet is an innovative way to use social media to promote pet adoption locally," said Susana Della Maddalena, executive director of PetSmart Charities Inc. "Adoption saves lives, and we believe this application will spark pet lovers to spread the word about the thousands of wonderful adoptable pets looking for forever homes â€“ at the click of a button."
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus