Nestle Purina PetCare is teaming up with Olympic gold-medal volleyball player Misty May-Treanor to help guide veterinarians in giving pet weight-loss advice. As part of this pet weight-loss initiative, the company is also hosting an essay contest for veterinarian staff trained as Purina Certified Weight Coaches.
The contest, which runs through June 15, invites Purina Certified Weight Coaches to write a short essay about what it means to be a weight coach and why they joined the program. The winner will receive a five-night California, USA, spa experience for two.
“Veterinarians understand that proper nutrition and exercise are the keys to a healthy body condition for pets, but we also need to help owners feel motivated while supporting them in their journey to find their happier, more energetic pets through diet and activity,” said Grade Long, DVM, director of veterinary technical marketing with Nestle Purina PetCare. “An opportunity exists for veterinary staff to offer weight counseling as a unique and personalized service for their clients, so that together they can achieve these goals.”
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu