In 2012, the Japanese pet industry show Interpets drew more visitors than its first show in 2011, with 46,883 visitors in 2012 compared to 39,481 in 2011.
Among those who attended Interpets, which took place August 23-26, were 9,836 pet industry professionals.
The 2012 show also had 257 exhibitors, including 48 from abroad, exhibiting new products. This is higher than the 217 exhibitors the show drew in 2011, shortly after an earthquake in Fukushima.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.