Natural / Organic Pet Food / Limited Ingredient Cat and Dog Food (LID)
on November 5, 2012

Natural petfood: It’s all about the ingredients

Many petfood trends and marketing pitches focus on natural, often featuring what’s not in the product as much as what is

["Companies are seeing the need to emphasize the superiority of their formulations.", "On a regular basis, natural petfood makers are also improving their product recipes.", "After a few false starts, natural appears to be catching on in the mass and grocery channels."]

The most important marketing and product trends in…

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