Petfinder, an online advocate for responsible pet ownership and a database of adoptable pets nationwide, has launched the Petfinder Seal of Approval â€“ a special designation for partner products, services, brands and initiatives that meet certain pet-friendly criteria.
To qualify for the Petfinder Seal of Approval, a company or product must have:
â€¢Not been involved in invasive or harmful testing on animals during the past 10 or more years, and have no current or planned involvement in invasive or harmful testing on animals;
â€¢Not been involved in the promotion of the sale or breeding of animals during the past 10 or more years, and have no current or planned involvement in the promotion of the sale or breeding of animals;
â€¢Not had a record of animal injury or death due to product or brand use for at least the past 10 years, and the brand must not currently support events or initiatives that cause or promote animal injury or death and must not have supported such events or initiatives for at least the past 10 years; and
â€¢Demonstrated a commitment to explicitly and positively impact the welfare of animals through donations, promotions and/or financial support.
Petfinder's first three recipients of the Seal of Approval were: HomeAgain, PetFirst Healthcare and Thundershirt.
“When I co-founded Petfinder 16 years ago, businesses dedicated to our cause were the exception and not the rule,” said Betsy Banks Saul, co-founder of Petfinder. “Today, I am proud to see that group growing and extend my thanks to the companies that have made that important commitment by supporting Petfinder and its 14,000 members shelters and rescues, enabling us to unite countless pets with their fur-ever homes.”
Partners that qualify for the Petfinder Seal of Approval are invited to use it across their branded communication channels, including product packaging, advertising, marketing and communications. For more information on the Petfinder Seal of Approval, please visit petfinder.com/sealofapproval or email firstname.lastname@example.org.