Vitakraft-Weke owners, the WÃ¼hrmann family, has sold the producer of petfoods to two new owners.
According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The WÃ¼hrmann family will retain a minority shareholding in the company.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.