Through January 16, 2014, Wellness Pet Food is hosting a holiday giving campaign, "You Click, We Donate." The petfood brand's campaign will benefit The Cat House on the Kings Cat Sanctuary & Adoption Center and the Green Chimneys Farm & Wildlife Rehabilitation Center, nonprofits that both support animal causes.
To participate, Facebook users can visit the Wellness Pet Food Facebook page and select the, "You Click, We Donate" tab, or access the campaign directly at http://bit.ly/1jmbPKD. New visitors to the Wellness Facebook page will need to "like" the page in order to proceed to the entry page. From there, users can quickly sign up and Wellness will donate US$1.00 on their behalf.
"The Cat House on the Kings relies strictly on donations from the public to carry out its mission," said founder, Lynea Lattanzio. "The money donated will make a difference by allowing us to care for the cats at our facility and offer spay and neuter services to control pet overpopulation in the area."
Wellness Pet Food will announce the total donation amount at the conclusion of the campaign.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.