PetBox Inc., a monthly subscription service delivering a personalized box of premium toys, treats and accessories to dogs and cats each month, has teamed up with BOGO Bowl, a premium petfood brand that donates a bag of petfood for every bag purchased. Through the new partnership, BOGO Bowl will supply and distribute dog and cat food to shelters and rescues selected via PetBox's weekly social media campaign.
Each Friday, PetBox sends out a request for nominations and votes via social media to determine which animal shelter or rescue will receive the donation of dog and cat food. Through a variety of online platforms, users nominate and vote on a shelter or rescue using the #PetBoxFridays hashtag. On the following Monday, the donation of petfood is sent directly to the chosen organization. With the new support of BOGO Bowl, shipments of BOGO Bowl's dog and cat food will be sent directly from its Iowa headquarters to the chosen animal shelter or rescue each week. PetBox and BOGO Bowl share the costs of this partnership, with a concerted effort in this altruistic mission.
Through donations of dog and cat food from PetBox and BOGO Bowl, animal rescues and shelters can redirect funds previously spent on petfood towards necessities like medical care, facility improvements, and other vital needs of resident dogs and cats.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.