Pet Food News
on April 15, 2014

Nestlé Purina PetCare highlighting cat obesity with pledge effort

Company aiming for 100,000 signatures

Nestlé Purina PetCare is focusing attention on cat health, specifically obesity, with a new pledge effort.

The Association for Pet Obesity Prevention estimates that 58% of owned cats in the US, or 50 million cats, are overweight, and less than 12% of cat owners are aware that their cats have a weight problem. Nestlé Purina is striving to get 100,000 cat owners to sign a pledge before May 2 promising to assess their cat's weight to determine if their cat is heavier than advised by vets. If 100,000 pledges are lodged, Nestlé Purina will donate US$50,000 to the Association for Pet Obesity Prevention.

The pledge is available on the company's website, Those who sign the pledge will receive a free sample of Purina Cat Chow Healthy Weight, a low-calorie weight management cat food.

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