The Association for Pet Obesity Prevention estimates that 58% of owned cats in the US, or 50 million cats, are overweight, and less than 12% of cat owners are aware that their cats have a weight problem. NestlÃ© Purina is striving to get 100,000 cat owners to sign a pledge before May 2 promising to assess their cat's weight to determine if their cat is heavier than advised by vets. If 100,000 pledges are lodged, NestlÃ© Purina will donate US$50,000 to the Association for Pet Obesity Prevention.
The pledge is available on the company's website, www.catchow.com/whyweight. Those who sign the pledge will receive a free sample of Purina Cat Chow Healthy Weight, a low-calorie weight management cat food.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.