on May 12, 2014
Case study: Ohio Pet Foods and Ideas That Kick
How a decades-old petfood brand ‘kicked the shelf’ and changed the game with consumer-focused packaging design
Matthew Golladay, vice president of Ohio Pet Foods, returned to the family-owned and family-run petfood business to manage the buyout of Blackwood Pet Food, a brand the Ohio-based company had manufactured for years Ohio Pet Foods specializes in co-packing premium and superpremium dry petfood diets and Blackwood certainly fell under…