Pet Food Market Trends / Pet Food Company Profiles
on August 20, 2014

Chicken Soup for the Soul expands petfood distribution

Petfood brand hopes to reach more pet parents with new packaging, a pet rescue message and added protein

When asked how his decade-old petfood company, Chicken Soup for the Soul Pet Food, has changed over the past several years, CEO Chris Mitchell points to the very recent past as a starting point for growth rebranding and a new strategy.

“The biggest change happened about a year ago when…

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