NutriFusion, a provider of natural nutrition and phytonutrient products for food manufacturers, has extended its flagship ingredient, GrandFusion, into the petfood sector.

Food manufacturers will be able to infuse their existing brands with NutriFusion’s pet-friendly blends that are conducive to a diet rich in vitamins that include fresh fruits and vegetables, such as beets, tomatoes, broccoli, spinach, cranberry, strawberry, apple and pumpkin. NutriFusion’s pet blends are all natural, non-GMO and gluten-free with Vitamins A, B1, B2, B3, B5, B6, B7, B9, B12, C, E and zinc.

“As pets increasingly assume the role of ‘family members’ in households, owners are looking to confer the benefits of their own wellness routines, especially functional ingredients,” said William Grand, president and CEO of NutriFusion. “NutriFusion takes pride in the quality of its products, and our new pet blends will assure that pets get the essential vitamins they need to stay happy and healthy.” NutriFusion’s method allows the vitamins and phytonutrients contained in fruits and vegetables to be “naturally stabilized,” in powder form, for inclusion into petfoods. GrandFusion allows food processors to add natural nutrients to a wide variety of finished food products. It is an all-natural, patented blend of fruits and/or vegetables that can significantly increase the nutritional profile, and therefore the marketability of food, beverage and supplement products, according to the company.