Pet Food Ingredients / Pet Food Packaging / Pet Food Labeling
on December 9, 2014

Petfood vignettes, graphics and pictorial representations

Visual elements on petfood packaging is good marketing—but can also get unwary manufacturers into regulatory trouble.

I have seen more regulatory letters in objection to "inappropriate vignettes" in the past few months than in the previous ten years!

As they say "a picture is worth a thousand words." So, it is no surprise that many petfood manufacturers will employ vignettes, photographs or other depictions of ingredients…

To view the full article, please register or login.