on February 12, 2015

What does petfood packaging do?

As the premium and superpremium petfood markets continue to expand, it’s important to look into new ways of marketing a product via packaging.

With all the new packaging formats and products available today, it’s important to take a step back and be reminded of what packaging should do for you. On the most basic level, packaging:

  • Contains
  • Protects
  • Preserves
  • Displays
  • Promotes
  • Sells

The right packaging fulfills all the needs above, and packaging will…

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