Sojos succeeding in raw petfood market

As specialized petfood diets become increasingly important to consumers, this company maintains focus in the raw/fresh/frozen niche.

Sojos was founded in 1985 with flagship product Sojos Original, a blend of grains and other whole ingredients that pet owners combined with meat and water to create their own fresh, homemade petfood. Two Michigan entrepreneurs created the premix based on the teachings of the “grandmother of herbal medicine” Juliette…

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