Kennelpak UK, a supplier of pet food and products with its own retail chain under the Kennelgate brand, has been sold to SME investor Enact, managed by private equity firm Endless LLP. Clearwater International advised the shareholders of Kennelpak on the sale.
Established in 1974, Kennelpak retails a selection of pet food, pet accessories and toys amongst other products for dogs, cats, birds, aquatics, reptiles, horses and home farming. From their processing center in Nottinghamshire, Kennelpak distributes brands to a network of outlets including pet wholesalers, retailers, agricultural merchants, farm shops, kennels and catteries. Additional services also include grooming, local training, nutritional advice and licensed medication.
Initially a wholesaler of its own brand and third party pet food brands, Kennelpak identified a niche for specialized pet food outlets to supply the UK and Europe with bulk pet food and pet related items. The company now has 21 retail stores throughout the UK and a retail website providing a click-and-collect service. Following investment from Enact, the business plans to accelerate product and service innovation.
The acquisition may also boost Kennelpak’s online sales, as online product spending continues to grow. In 2016, 11 percent of pet product purchasers bought pet products online, up from 6 percent in 2010, according to Simmons Market Research consumer survey data.
Managing Partner Phil Burns, supported by Director Karen Edwards and Associate Steve McQuillan, led the Clearwater International team during the sale.
“Kennelpak is a strong business, with a great heritage and is perfectly positioned for growth under new ownership,” said Burns in a press release published on Clearwater International’s website. “This is an excellent opportunity for Enact and I am confident the business will go from strength to strength.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.