Einstein Pets relocates to larger headquarters
The relocation reflects growth in the premium dog treat market.
Einstein Pets, a low-calorie premium dog treat manufacturer, has relocated its company headquarters to a larger space in Sarasota, Florida. The move brought the Chia-powered dog treat company into a new area of the city that is booming with entrepreneurs.
Offering the Einstein Pets team plenty of room to grow, the new warehouse is more than three times the size of the original space, which was only acquired in January 2017. This new space will also serve as the company’s corporate headquarters.
Einstein Pets anticipates continued growth in 2018
According to Einstein Pets, the company’s growth reflects how pet parents are realizing that their pets are family members who deserve the benefits of good nutrition. Parents want to give these family members premium, balanced and healthy treats that improve digestion and heart health and provide nutrients for a healthy lifestyle.
Einstein Pets hopes to double the number of distributors and retailers carrying their brand in 2018. This recent move helps ensure the company will have the capacity to efficiently and successfully service them and their customers.
“The best part of our new location is the opportunity to increase our treat inventory,” said Kelly Ison, founder and CEO of Einstein Pets, in a press release. “We outgrew our original space in less than six months due to customer demand, and as we’re expanding the business, we want our space to grow with us.”
The Einstein Pets product lineup is available at pet specialty retailers across the US. The U.S.A. made low-calorie treats come in six flavors: PB N’Jelly Time, Cha Cha Coconut, Pumpkin Time, Black & Whites, Turkey Time and Sweet Potato. Each 8oz bag has a MSRP of US$10.00.
Growth in US premium pet treat market
A US pet food market report from market intelligence agency Mintel found that three quarters of pet owners believe treats are a way of showing their pet love, making treats more than just a way to reward good behavior. Treats are also popular for their health benefits as 24 percent of owners give their pets treats designed to address specific health issues, such as dental care.
Quality ingredients are of the utmost importance for American pet owners. Two in five US pet owners say they check the ingredient list when purchasing new pet food or treats and 64 percent would be interested in treats made with premium ingredients, such as all natural or organic. However, there is still ample room for further growth in the pet treats category as 47 percent of pet owners say they give their pets treats on a daily basis.