How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

Nulo CEO Michael Landa is well familiar with the concept of athlete and celebrity partnerships. The company has built a strong connection with the athletic and active-lifestyle audience by partnering with a range of influential athletes, such as top-ranked tennis player John Isner, CrossFit world champion Camille Leblanc-Bazinet and NFL…

To view the full article, please register or login.

Digital Edition

Read the October issue of Petfood Industry!
October 2021
In the October 2021 issue of Petfood Industry, read about small pets, aflatoxin and other topics.

READ MORE in Petfood Industry magazine

Feature

By Lindsay Beaton

Small pets make bigger mark than ever on the industry

While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.

READ MORE in Petfood Industry magazine
Feature

By Lindsay Beaton

‘Other’ pets get a boost as trends from dog/cat catch up

Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.

READ MORE in Petfood Industry magazine

How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

Popular Stories

Top 15 favorite dog, cat food brands in US from survey

Label pea-protein cat food as not for ferrets, vet says

China's corporate crackdown could target pet companies

Upcycled pet food ingredient certification requirements

4 reasons for processing dog, cat and other pet foods

Digital Edition

Read the October issue of Petfood Industry!

How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

Related Articles

Popular Stories