How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

Nulo CEO Michael Landa is well familiar with the concept of athlete and celebrity partnerships. The company has built a strong connection with the athletic and active-lifestyle audience by partnering with a range of influential athletes, such as top-ranked tennis player John Isner, CrossFit world champion Camille Leblanc-Bazinet and NFL…

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Digital Edition

Read the August issue of Petfood Industry!
August 2022
In the August 2022 issue of Petfood Industry, peruse this year's edition of the Reference and Buyer's Guide and read about toppers and feeding trials.

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How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

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Digital Edition

Read the August issue of Petfood Industry!

How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

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