Pet Food Market Trends
on March 8, 2018

How to succeed in pet food brand-celebrity partnerships

Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.

Nulo CEO Michael Landa is well familiar with the concept of athlete and celebrity partnerships. The company has built a strong connection with the athletic and active-lifestyle audience by partnering with a range of influential athletes, such as top-ranked tennis player John Isner, CrossFit world champion Camille Leblanc-Bazinet and NFL…

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