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Pet Food News / Pet Food Ingredients / Petfood Forum News
on April 23, 2018

5 ways to succeed in pet food product innovation

Pet food companies may benefit from focusing on these five key aspects of new product development.

Human health and wellness trends, such as probiotics and superfoods, strongly influence what pet owners seek in the products they buy for their animals, said James Restivo, director of client development at Nielsen. Restivo delivered the opening session of the Petfood Innovation Workshop on April 23, 2018…

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