The company has also recently partnered with t he Pongo Fund Pet Food Bank in Portland, Oregon, USA, to distribute superpremium petfood to anyone in need. Beginning with a donation of US$125,000 last year, the petfood company continues to assist the Pongo Fund by ensuring that families are able to feed their pets.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.