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Packaging focus: Blue Dog Bakery’s mascot makeovers

Lindsay BeatonJuly 5, 2018

Blue Dog Bakery’s blue dog got a refresh in 2012 and a new occupation in 2018.

In 2012, after 14 years, Blue Dog Bakery decided it was time to update both its treat packaging and its signature blue dog.

A packaging overhaul

“We always knew how important the blue dog was to Blue Dog Bakery,” says Eric Koppelman, chief revenue officer for the company. “When you…

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