The new simplified packaging, produced by Hornall Anderson, better highlights the benefits of Blue Dog Bakery's treats on the package, marked as "all-natural," "low fat" and "made in the USA," with an updated typeface that makes the packaging print easier to read. Clear windows on the treat packaging now allow consumers to see what the treats look like inside of the bag.
In addition, the packaging has an "Our Community" section on box side panel that highlights the company's support for various animal rescue organizations. It also brings Ruffy, the brand’s blue dog, to life in 3-D.
“Ruffy has been, and always will be, a central piece of our branding, but it was time for our little blue dog to grow up,” said Polanski. “For a brand our size, packaging is critical to our success and our new design ensures that we’re perfectly positioned for growth and expansion.”
New Blue Dog Bakery packaging will begin appearing on retailers’ shelves in late summer 2012.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu