As more families welcome pets into their lives, the demand for infrastructure and resources are on the rise. Cities across the U.S. are joining the movement to make life better for people and pets. Pets make people healthier and more connected, and they make economies stronger and communities feel safer. With 82 percent of U.S. mayors agreeing that pets positively impact their communities, cities are looking to implement pet-friendly policies and programs. To support this effort, Mars Petcare and the U.S. Conference of Mayors (USCM) announced the recipients of the first BETTER CITIES FOR PETS grants on June 8: Fort Worth, Texas, Richmond, Virginia, and Hallandale Beach, Florida.
“There really isn’t another program or resource pool quite like the BETTER CITIES FOR PETS Grant Program, anywhere else in the country right now,” said USCM CEO and Executive Director Tom Cochran. “That’s why we are so pleased to be able to make these three inaugural grants to Fort Worth, Richmond and Hallandale Beach. Cities that are more pet-friendly are more walkable, and offer more recreational opportunities to the people who live there. I’m looking forward to this landmark initiative improving pet-friendly amenities in cities across the country and raising awareness about the benefits from City Hall to Capitol Hill, and beyond.”
The winning cities and programs will not only benefit the pets in their communities, but the people as well, with the grants being used to provide resources for new therapy animal programs, pet wellness resources for residents in under-served communities, and other pet-friendly programming. These types of actions are needed to create a groundswell of pet-friendly programs and policies across the country.
“This is the first year of our grant program, and we are blown away by the response,” said Jam Stewart, vice president, corporate affairs at Mars Petcare. “We received nearly 50 applications from cities across the country that proposed impactful ways to make their communities more pet-friendly. We are humbled by this response and wanted to find a way to support all of the applicant cities to join the BETTER CITIES FOR PETS movement. We are thrilled to announce that we will be making a $1 million NUTRO food donation to support them on their journey.”
The grant program is a result of Mars Petcare and USCM’s ongoing partnership to raise awareness of the need for more pet-friendly policies. Mars Petcare surveyed USCM mayors from across the country to understand what their cities needed to become more pet-friendly. The results overwhelmingly showed that cities across the board need more resources than they can currently provide.
The BETTER CITIES FOR PETS Grant Program is Mars Petcare and USCM’s tangible response to this feedback. The goal of the program is to encourage more cities to think about how they can make their community more welcoming to pets. The grant recipients – as well as all who applied – should be celebrated as they officially join the BETTER CITIES FOR PETS movement.
Large City Winner: Ft. Worth, Texas/Pets for Life: With its $50,000 grant, the city of Fort Worth will locally implement “Pets for Life,” a national program that provides pet wellness resources to residents in under-served communities. The program will support those who live in areas that have gone without mainstream veterinary care. The city will use its grant money to provide free services such as vaccinations, spay/neuter, micro-chipping, responsible pet ownership education and other services, treating an estimated 700 pets in the first year alone.
Medium City Winner: Richmond, Virginia/Pet Partners: With its $30,000 grant, the city is working with Pet Partners, a national non-profit organization that focuses on improving human health and wellness through the power of pet therapy. The grant will support an effort to increase much-needed therapy animal teams. These teams are critical for improving mental health and well-being through programs like hospital visits and support for children’s literacy.
Small City Winner: Hallandale Beach, Florida/Happy/Healthy Pets: With its $20,000 grant, the city of Hallandale Beach will establish a Responsible Pet Ownership campaign. Studies show that education drives positive outcomes for health and safety of the pet, pet owners and the community. When people are prepared for pet ownership and understand how to integrate them into their homes – less pets are lost or surrendered which alleviates stress on animal welfare organizations.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.