By the end of 2019, an estimated seven million U.S. households will have acquired a new dog during the year, while more than five million U.S. households will have acquired a new cat over the same period of time. The data and research are featured by market research firm Packaged Facts in the brand new report U.S. Pet Market Focus: New Dog and Cat Owners.
A third (34%) of new dogs are adopted from pet shelters or rescue sources. Similarly, three out of ten cats are adopted from pet shelters or rescue sources. For both dogs and cats, pet shelters and rescue sources are the leading single method of acquisition.
Primary motivations for adopting a new dog or cat include:
When it comes to adding a new dog to the home, the size of the dog matters more than just about any other factor. Packaged Facts found that themajority of newly adopted dogs are medium-size or smaller. Beyond the eye test, very few new dog adopters fully research types of dogs for suitability (including disposition, space and exercise requirements, barking or guard dog characteristics, getting along with children, getting along with other pets).
Feature
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
Feature
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.