Registrations for Interzoo , the international trade fair for pet supplies, have already surpassed 2008 levels, according to the fair's promoter, Wirtschaftsgemeinschaft Zoologischer Fachbetriebe (WZF). Interzoo will be held May 13-16, 2010, in Nuremberg, Germany.

Klaus Oechsner, chairman of the WZF advisory board, said, "95% of the visitors are decision-makers, this means that the fair is suited for product introductions."

WZF is increasing advertising with banners on the Internet and through newsletters. In addition, Hans-Jochen Büngener, chairman of the Interzoo exhibition committee, has said the exhibition stands will not be dismantled early in the afternoon of the last day, which would disrupt the atmosphere in the exhibition halls.

Data from  Euromonitor , a market research company, show that despite the recession, the pet supplies market is expected to reach US$73.3 billion in sales this year, up about US$3 billion compared with 2008.