The popularity of Pussy & Pooch - a combination health spa, boutique and sushi bar for pets - is the latest proof that pet owners are willing to spend more money to pamper their pets despite the economy as they continue to humanize them.

The multifaceted store, which recently opened in Long Beach, California, USA, sells mostly organic petfood, both prepackaged and at the raw food bar, pet toys and supplies and has seen a steady stream of customers so far, according to the Press-Telegram .

"It's not frivolous, it's not fancy; it's all about the health of the animal," said Janene Zakrajsek, co-owner and operator of the store.