Lindsay Beaton

Lindsay Beaton is the editor of Petfood Industry magazine and the author of "Trending: Pet Food," a weekly pet food industry blog. You may contact her at www.wattglobalmedia.com/contact-us by selecting "Editorial Team - Petfood Industry" from the drop-down menu.

Have some fun and get things done

Pet food, as always, is a mix of business and pleasure when it comes to staying on trend.

June 16, 2021

Lindsay Beaton

The pet food industry’s unique position of dealing with animals and their nutritional well-being makes for a constant blend of fun and function.

CBD popularity continues to grow in pet products

The CBD trend does not appear to be waning any time soon, even though its existence continues to sit in murky legal waters.

June 14, 2021

Lindsay Beaton

Learn about the latest in the popular trend of CBD as a pet product ingredient, in spite of its murky legality.

Global pet food market highlight: South Korea

This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.

June 14, 2021

Lindsay Beaton

Learn about the growth in pet ownership and humanization in the South Korea pet market over the last several years.

Phelps Pet Products brings Disney magic to pet treats

The contract dog treat manufacturer has partnered with one of the biggest brands in the world to add its own options to specialty pet treat shelves.

June 11, 2021

Lindsay Beaton

Learn about how Phelps Pet Products has partnered with Disney to bring its own brand of dog treats to specialty pet shelves and stay on top of pet food trends.

Sunshine Mills issues voluntary dog food recall

Company issues recall of certain dog food products due to possible Salmonella contamination, according to FDA

June 4, 2021

Lindsay Beaton

Learn about the latest Sunshine Mills voluntary dog food recall due to possible Salmonella contamination in select dog food products.

Health and wellness top concerns for pet owners

After everything that’s happened in the last year, pet parents are more determined than ever to focus on their animals’ health.

June 2, 2021

Lindsay Beaton

Learn about the latest health and wellness trends in the pet food space.

Pet supplements present another health option for owners

Pet owners searching for ways to take better care of their pets are following human trends and looking to supplements for answers.

June 2, 2021

Lindsay Beaton

Learn about current pet supplement trends and how they relate to trends and current consumer demands in the larger pet space.

Top pet companies show resilience through pandemic

The pet food space succeeded and grew in complexity during a time when industries everywhere were hanging on for dear life.

June 1, 2021

Lindsay Beaton

Learn about the top companies in 2020, including M&A activity and the various trends that got us to where we are right now.

How to build loyalty in the new consumer landscape

If your brand is trying to return to "normal," you’re doing it wrong.

May 13, 2021

Lindsay Beaton

Learn about how 2020 changed the consumer landscape, and how brands must look forward to succeed in 2021 and beyond.

Functional, freeze-dried trending in pet mixers/toppers

Consumer trends continue to gravitate toward preventive care and diversifying pet food bowls.

May 13, 2021

Lindsay Beaton

Learn about the latest trends in the pet mixers/toppers space, including their use for functional purposes and the popularity of the freeze-dried format.