Advertisement

Lindsay Beaton

Lindsay Beaton

Lindsay Beaton is the managing editor of Petfood Industry magazine and the author of "Trending: Pet Food," a pet food industry blog. Email her at lbeaton@wattglobal.com.

ARTICLES

Pet food companies giving back in 2018

This year’s annual philanthropy feature highlights companies providing second chances to shelter pets and those assisting in the aftermath of natural disasters.
Petfood Industry magazine's annual philanthropy feature for 2018 highlights those providing second chances to shelter pets and assisting in the aftermath of natural disasters.
Read More

Consumer education: Lessons from the CBD pet segment

In a segment where education is a requirement for success, there are several strategies applicable to the education of anyone’s customer base.
In the CBD pet products segment, education is a requirement for success, and several of their strategies may be applicable to the education of the larger pet products customer base.
Read More

Philanthropy in pet food: The importance of giving back

During the holiday season, companies turn more than ever to philanthropic endeavors. Here’s why the pet food industry should be no different.
Pet food companies have a direct avenue, via their customer base, to philanthropic endeavors. Here’s why they should be taking every opportunity to get involved.
Read More

Pet health drives functional pet food ingredient trends

From preventive health to condition-specific therapeutic options, pet food formulators turn to functional ingredients for success.
Functional ingredients are increasingly important in pet food formulations, as pet owners strive to use their pets' meals as a way to mitigate health conditions and extend life span.
Read More

Advertisement