Lindsay Beaton

How pet food companies can succeed in social media

Authenticity and diligence are key in grabbing the attention of pet food customers online.

September 11, 2019

Authenticity and diligence are key in a social media strategy in order to grab the attention of pet food customers online.

TOP’s Parrot Food expands bird food market opportunities

After being purchased by a new ownership group in 2018, TOP’s renewed its mission to be known both domestically and internationally.

September 11, 2019

Lindsay Beaton

After being purchased by a new ownership group in 2018, TOP’s Parrot Food has renewed its mission to be known both domestically and internationally as a parrot food manufacturer.

Cat trends at SuperZoo: A microcosm of dog food trends

As cat ownership increases and pet owners become more particular, trends familiar in the dog space are gaining prominence in the cat segment.

September 11, 2019

Lindsay Beaton

As cat ownership increases and pet owners become more particular, trends familiar in the dog space showed up at SuperZoo 2019 in the cat products market, too.

Succeeding in pet food marketing in the digital space

A marketing expert discusses the advantages and challenges of online pet food marketing when it comes to packaging.

September 9, 2019

Lindsay Beaton

A marketing expert discusses the advantages and challenges of online pet food marketing when it comes to packaging in the digital space.

Humanization, all-natural big in small animal pet food

Some very popular trends in the dog and cat food space can be found among small animal products, as well.

September 4, 2019

Lindsay Beaton

Some very popular trends in the dog and cat food space, including humanization and natural, can be found among small animal products.

Mergers, acquisitions offer pet food sector growth

M&A activity provides opportunities for expansion, international growth and diversification of a pet food company’s portfolio.

August 15, 2019

Lindsay Beaton

Mergers and acquisitions activity opens the door for expansion, international growth and diversification of pet food companies portfolios.

3 considerations of pet food facility safety

Taking a look at key aspects of facility safety: construction, sanitation and fire hazards

July 15, 2019

Lindsay Beaton

Petfood Industry takes a look at three aspects of pet food facility safety: construction, sanitation and fire hazards.

E-commerce: A growing pet product purchasing channel

Learn how to make the most of a market channel that is growing rapidly in the pet space.

July 15, 2019

Lindsay Beaton

Learn how to make the most of your e-commerce opportunities in a market channel that is growing rapidly in the pet food and treat space.

Lucky & Prince: Human-grade pet food at affordable prices

This London- and Bavaria-based premium pet food company focuses on providing an affordable, ethical option for pet owners looking to feed high quality and human grade.

July 10, 2019

Lindsay Beaton

The premium European pet food company Lucky & Prince focuses on providing an affordable, ethical option for pet owners looking to feed high-quality and human-grade dog food.