Lindsay Beaton

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Lindsay Beaton is the editor of Petfood Industry magazine and the host of Trending: Pet Food, a biweekly pet food industry podcast. You may contact her at wattglobalmedia.com/contact-us by selecting "Editorial Team - Petfood Industry" from the drop-down menu.

From the Author
Global Commerce
Stability, uncertainty co-exist in current pet markets
With 2025 shaping up to be a significantly economically difficult year, it’s hard to figure out exactly where pet food will fall for consumers.
We’re halfway through perhaps the most economically uncertain year we’ve had since the pandemic, and the only constant seems to be change.
Pet Food Ingredients
Salmon: The top marine product for pet food
While marine products as a whole have their place in pet food, salmon is the true star when it comes to this ingredient segment.
Salmon is rich in omega-3 fatty acids (EPA & DHA), which support skin and coat health, reduce inflammation, aid joint health, and promote cognitive function in pets.
Pet Food Processing
Time is money: Efficiency challenges in pet food manufacturing
From equipment to labor and on-the-floor needs, efficiency issues continue to need solutions.
Efficiency in pet food manufacturing involves an ever-evolving landscape of needs and priorities, encompassing everyone from suppliers to end consumers.
Trending: Pet Food Podcast
EPISODE 90: What does diversity look like in the pet food industry?
Lashonda Geffrard discusses the economics of diversity, the challenges facing DEI initiatives, and actionable steps pet food companies can take to create more inclusive businesses.
Sound Cloud Cover Art 800x800 Lashonda Geffrard
Trending: Pet Food Podcast
EPISODE 89: How does working in human food versus pet treats compare?
Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.
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Raw Cat and Dog Food
Raw pet food gains ground as consumers gain safety knowledge
As high-pressure processing is better understood by interested pet owners, industry safety standards are becoming established for raw pet food.
We Feed Raw offers customized, complete and balanced raw meals frozen and cold-shipped to customers, including beef, chicken, lamb, turkey and duck.
Pet Food Packaging
Pet food packaging focuses on customer communication
These recent packaging revamps have brand education top of mind.
Pet Food Company Profiles
Heckova! brings the fun to superpremium dog food
This young, freeze-dried dog food brand works to bring new customers into the fold.
Heckova!’s philosophy is simple: Every dog is a heck of a dog, and food should make their lives happier and healthier.
Market Trends and Reports
Veterinary pet food diet trends: Evolving to meet expanded needs
Pet owners are more conscious of their pets’ health than ever, which means they’re heading toward science-backed and veterinarian-approved foods for their animals.
Veterinary Rx and over-the-counter vet-approved pet foods continue to grow in scope and availability as pet owners look to the long-term health of their pets.
Pet Food Company Profiles
Omni: Novel proteins for the allergy-prone pet
This UK-based company was started with the idea that pets with allergies deserve a delicious meal, too.
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Trending: Pet Food Podcast
EPISODE 88: What is the science behind plant-based pet food diets?
Bramble’s founder and CEO Amanda Rolat breaks down the science, misconceptions and benefits of plant-based diets for dogs and why this growing market segment is meeting a real need beyond just following human food trends.
Sound Cloud Cover Art 800x800 Amanda Rolat
Pet Food Company Profiles
U.S. Pet Food focuses on getting it right the first time
The company’s Next Level superpremium pet food line benefits from the co-owners’ decades of feed and pet food experience.
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