Lindsay Beaton

Lindsay Beaton

Lindsay Beaton is the editor of Petfood Industry magazine and the host of "Trending: Pet Food," a biweekly pet food industry podcast (www.petfoodindustry.com/trending-pet-food-podcast). You may contact her at www.wattglobalmedia.com/contact-us by selecting "Editorial Team - Petfood Industry" from the drop-down menu.

ARTICLES

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Where does the idea of a circular economy fit in the pet food space?

In Episode 27 of the Trending: Pet Food podcast, Dr. Greg Aldrich, associate professor and director of the Pet Food Program at Kansas State University, discusses the idea of a circular economy and where it fits into the future of the pet food landscape.

Learn about a circular economy, what it is and how it fits into the current sustainability discussions happening in the pet food industry.


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What are the pet consumer forces behind the ‘MeCommerce’ Era?

In Episode 26 of the Trending: Pet Food podcast, Jennifer Silverberg, CEO of SmartCommerce, discusses the "MeCommerce" Era and how to navigate marketing and advertising to pet owners alongside their current needs and shopping patterns.

Learn about what the “MeCommerce” Era means and how pet food customers should be marketed and advertised to in this new consumer landscape.


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Diversifying your marketing strategy to reach pet owners

With a plethora of channels to potentially reach pet food customers, it may be time to think outside the box when it comes to standing out in the crowd.

Learn about some unconventional marketing strategies in the pet food space that are reaping rewards in terms of consumer awareness and engagement.


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The economics of pet food in 2023

Industry experts predict the need for flexibility in the face of another uncertain year.

Learn about the economic challenges facing the pet food industry in 2023 and how to navigate them according to industry experts.


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What does the future of the pet food industry look like?

In Episode 09 of the Trending: Pet Food podcast, Logan Kilburn, a Ph.D. student focusing on companion animal nutrition at Kansas State University, discusses the future of pet food and what potential industry employers need to know about their future prospects.

Learn about the future of pet food with Kansas State University’s Logan Kilburn on this 9th episode of the Trending: Pet Food podcast.


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What is regenerative agriculture, and what is its place in the pet food industry?

In Episode 24 of the Trending: Pet Food podcast, David Rizzo, Co-CEO of Land to Market, discusses the idea of regenerative agriculture and its potential role in the pet food economy.

Learn about regenerative agriculture and its connections with sustainability, traceability and other pet food trends with Land to Market’s David Rizzo on this 24th episode of the Trending: Pet Food podcast.


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