Lindsay Beaton

Lindsay Beaton

Lindsay Beaton is the editor of Petfood Industry magazine and the author of "Trending: Pet Food," a weekly pet food industry blog. Email her at lbeaton@wattglobal.com.

ARTICLES

Pet-heart-paw-charity

Partnerships key to giving back during COVID-19

We take a look at four companies who have embodied the spirit of philanthropy in 2020, even as the global pandemic has changed the needs of the world — and how to fulfill them.
We take a look at four companies (Manna Pro, Merrick Pet Care, Wellness Natural Pet Food, WIlbur-Ellis) who have embodied the spirit of philanthropy in 2020, even as the global pandemic has changed the needs of the world.
Read More
Dog-eating-pumpkin

Fresh food’s place in the pet food world

A specialized segment is gaining more traction thanks to consumer shifts in what they want on their own plates.
A specialized segment, fresh pet food is gaining more traction thanks to consumer shifts in what they want to eat for their own nutrition.
Read More
zinpro-girl-guinea-pig

Functional ingredients step in as pet owners demand more

Pet parents are requiring more and more of the food and treats they give their animals, and functional ingredient suppliers are doing their best to provide manufacturers with solutions.
Pet parents are requiring more and more of the food and treats they give their animals, and functional ingredient suppliers in the pet food space are doing their best to provide manufacturers with solutions.
Read More
jffd-logojffd-cover

JustFoodForDogs takes cooking for pets to the next level

Using public-accessible kitchens and pantries across the U.S., this company takes fresh, restaurant-grade ingredients and highlights pet nutrition.
Using public-accessible kitchens and pantries across the U.S., JustFoodForDogs takes fresh, restaurant-grade ingredients and highlights pet nutrition in their formulas.
Read More
Screaming-lizard-cover-image

‘Other’ pets: A small but important segment to watch

Pet ownership beyond cats and dogs may make up a small part of the industry’s focus, but trends there mirror what’s happening in the majority space.
Pet ownership beyond cats and dogs may make up a small part of the industry’s focus, but trends in the small pet space mirror what’s happening in other segments.
Read More
mountains-trees-sun-sustainability-concept

Sustainability initiatives in pet food

As sustainability takes hold in the pet food industry, companies are doing everything they can to make a lasting impact.
As sustainability takes hold in the pet food industry, companies and associations are doing everything they can to make a lasting impact.
Read More

Popular Stories