The future of cat food and treats: trends to watch
Industry experts discuss the possible directions for cat food and treats.
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Lindsay Beaton
Lindsay Beaton is the managing editor of Petfood Industry magazine and the author of "Trending: Pet Food," a pet food industry blog. Email her at lbeaton@wattglobal.com.
ARTICLES
New cat food, treat products reflect pet ownership
Pet food manufacturers take on the latest in cat segment trends with new products and expanded lines.
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Packaging focus: Blue Dog Bakery’s mascot makeovers
Blue Dog Bakery’s blue dog got a refresh in 2012 and a new occupation in 2018.
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Blue Dog Bakery: mass market premium treat success
This maker of superpremium dog treats has continued to expand successfully with its products in the grocery/mass segments.
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The importance of transparency in the pet food industry
The digital age of information has made it more challenging than ever to reach and educate pet owners about their pets’ food.
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SuperZoo 2018: Trends and tactics from the show floor
‘Business as usual’ prevailed, but there were a few interesting notes from the New Product Showcase
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v-dog successfully tapping into vegan dog food market
A family-owned dog food company founded in 2005 has ridden the wave of veganism’s popularity right into vegan pet owners’ pantries.
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Human food trends driving pet food product innovation
With pet humanization at a peak, pet owners are urging the pet food industry forward with innovations involving human food trend influence.
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Small breed dog food becoming a big pet food market
As smaller dogs appealing to both millennial and baby boomer lifestyles increase in popularity, the pet food industry is taking note.
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Small dogs, big personalities: the pet food experience
How pet food companies are including pet personality in their formulation and marketing strategies
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Read the June issue of Petfood Industry!
June 2018
The June 2018 issue of Petfood Industry covers a family-owned dog food company that has ridden the wave of veganism's popularity right into vegan pet owners' pantries.