Lindsay Beaton

Pet food companies giving back in 2018

This year’s annual philanthropy feature highlights companies providing second chances to shelter pets and those assisting in the aftermath of natural disasters.

November 8, 2018

Lindsay Beaton

Petfood Industry magazine's annual philanthropy feature for 2018 highlights those providing second chances to shelter pets and assisting in the aftermath of natural disasters.

Consumer education: Lessons from the CBD pet segment

In a segment where education is a requirement for success, there are several strategies applicable to the education of anyone’s customer base.

November 8, 2018

Lindsay Beaton

In the CBD pet products segment, education is a requirement for success, and several of their strategies may be applicable to the education of the larger pet products customer base.

Nature Gnaws finds niche with all-natural dog chews

By committing to 100 percent all-natural products and a diverse e-commerce platform, Nature Gnaws has seen growing success since its founding in 2016.

November 8, 2018

Lindsay Beaton

All-natural dog chews and diverse e-commerce growth has been the perfect formula for Nature Gnaws' success.

Philanthropy in pet food: The importance of giving back

During the holiday season, companies turn more than ever to philanthropic endeavors. Here’s why the pet food industry should be no different.

November 8, 2018

Lindsay Beaton

Pet food companies have a direct avenue, via their customer base, to philanthropic endeavors. Here’s why they should be taking every opportunity to get involved.

Human perception key in pet food sensory technologies

Pet owners are a significant factor in how sensory technologies are set up to ensure happiness for both pets and their humans.

November 8, 2018

Lindsay Beaton

Pet owners' perceptions play as much of a role in sensory technologies as the desires of pets themselves.

The next big thing in pet food functional ingredients

Customization, novel ingredients top experts’ predictions for the future of functional ingredients in pet food

October 8, 2018

Lindsay Beaton

Customization and novel ingredients are top experts’ predictions for the future of functional ingredients in pet food.

Pet health drives functional pet food ingredient trends

From preventive health to condition-specific therapeutic options, pet food formulators turn to functional ingredients for success.

October 8, 2018

Lindsay Beaton

Functional ingredients are increasingly important in pet food formulations, as pet owners strive to use their pets' meals as a way to mitigate health conditions and extend life span.