Premium pet food buyers double down on e-commerce
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
Online pet food sales go viral
E-commerce has become a significant part of the pet product retail experience, even more so with COVID-19.
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Why consumers switch pet foods — and to what
Pet owners change their animals’ diets for any number of reasons. Here are some of them.
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2020 pet product sales growth hindsight
The internet has led to significant complexities in pet owner purchasing patterns.
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Specialty vs. mass pet care buying trends in e-commerce age
Look to more prosperous and younger pet owners for clues on where pet food and product shopping trends are going.
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Cat owners want first-class citizenship for their pets
Dogs have long dominated the pet food market. Perhaps it’s time for cats to start getting a little more attention.
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Current top trends in pet treats and chews
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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Veterinarians and pet food: A relationship in progress
Pet owners continue to focus on their pets’ health via pet food, but veterinarians are not necessarily where consumers are going for advice.
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Puppy and kitten pet food formulas deserve a revival
Trends show significant room for growth when it comes to the sales of these specialized formulations.
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Pet food shopper loyalty challenges in an e-commerce age
With a seemingly endless supply of paths to customer loyalty, the challenges to gaining that loyalty are increasing.
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Read the May issue of Petfood Industry!
May 2020
In the May 2020 issue of Petfood Industry, discover which U.S. pet food companies were added to China's customs list, how AAFCO regulations are likely to change and what the pet food industry will look like after the COVID-19 pandemic.