What do pet owners think of the pet food industry? (Part 3)
What do pet food consumers want?
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
What do pet owners think of the pet food industry? (Part 2)
Consumer perceptions of scientific claims about pet food: Trust, skepticism and the role of vets
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What do pet owners think of the pet food industry? (Part 1)
Taking a look at the trust — or lack thereof — that pet owners have in pet food companies.
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What influences pet owner shopping channel choices?
The many shopping influencers on pet owners make pinning down their primary pet food channels a complex prospect.
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US pet food market to reach US$27 billion in 2018
With a stable economy and pet humanization a given, the pet food market should see solid growth in 2018.
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City pet owners influencing retail purchasing trends
While pet ownership rates have increased significantly outside of metropolitan areas, in absolute numbers those in metro areas continue to drive purchasing trends.
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Dog, cat supplements see moderate growth in 2017
Pet supplements are benefitting from pet parents who keep a close eye on their pets, but are finding challenges in the complexity of the functional pet food market.
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Pet treats sales growth outpacing mature market
Pet treats are becoming a go-to for customers looking to satisfy health and wellness concerns with their dogs and cats.
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How the internet is remixing pet food purchasing trends
Internet-based pet food ordering has restructured consumers’ purchasing options by adding the ability to purchase online but pick up at a physical store.
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Kibble vs. can: The complexity of pets’ food preferences (Part 2)
One of the primary ways to determine what foods pets truly enjoy comes through the bias of their owners, creating a complicated environment for pet preferences.
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Read the April issue of Petfood Industry!
April 2018
The April 2018 issue of Petfood Industry features Navarch Pet Products, a Chinese company that is succeeding with e-commerce.