David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Covid-19-shopping

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.
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e-commerce-shopping-concept

Online pet food sales go viral

E-commerce has become a significant part of the pet product retail experience, even more so with COVID-19.
E-commerce has become a significant part of the pet product retail experience, and the current COVID-19 pandemic is only strengthening the trend.
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mass-market-pet-food

2020 pet product sales growth hindsight

The internet has led to significant complexities in pet owner purchasing patterns.
The internet has led to significant complexities in pet owner purchasing patterns as mass market and e-commerce continue to blur the brand-channel lines.
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good-buddy-dog-treats

Current top trends in pet treats and chews

What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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