David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report." For more information, contact firstname.lastname@example.org or 800-298-5294.
While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other human food segments are changing that perception and providing opportunities for store brand pet products.
‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food as pet owners seek to match their pets' food experiences to their own.