David Sprinkle

David Sprinkle

David Sprinkle is the director of pet market research at Packaged Facts, a leading authority on the U.S. pet industry. He is also a frequent presenter at U.S. and international pet and veterinary conferences, as well as the author of Petfood Industry magazine's monthly column, "Market Report." For more information, contact customerservice@packagedfacts.com or 800-298-5294.



Pet food marketing trends in context

Customization, autoship and DTC are competitive strategies in the current consumer purchasing landscape.

Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).

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Greater expectations: The new generation pet parent

While pet ownership is growing increasingly complex, there are some trends that find Millennials and Gen Zers leading the way.

Learn about the “new generation pet parent,” AKA the Millennial and Gen Z pet parents changing the pet ownership landscape with a health and wellness focus for their animals.

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US dog food spending update

Dog food remains on top, accounting for two-thirds of pet food sales in the U.S.
Learn about the spending trends among various demographics in the dog food market, including who spends the most and what brands come out on top.
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