David Sprinkle

How shifting pet ownership economics impact pet food

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.

June 11, 2018

David Sprinkle

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.

Natural pet food claims continue to appeal to pet owners

As pet food needs become more diverse, the reasons behind pet owners' desire for "natural" pet foods continue to evolve.

May 12, 2018

David Sprinkle

As pet food needs become more diverse, the reasons behind pet owners' desire for "natural" pet foods continue to evolve.

What do pet owners think of the pet food industry? (Part 3)

What do pet food consumers want?

April 11, 2018

David Sprinkle

What do pet food consumers want?

What do pet owners think of the pet food industry? (Part 2)

Consumer perceptions of scientific claims about pet food: Trust, skepticism and the role of vets

March 9, 2018

David Sprinkle

Consumer perceptions of scientific claims about pet food: Trust, skepticism and the role of vets

What do pet owners think of the pet food industry? (Part 1)

Taking a look at the trust — or lack thereof — that pet owners have in pet food companies.

February 12, 2018

David Sprinkle

Taking a look at the trust — or lack thereof — that pet owners have in pet food companies.

What influences pet owner shopping channel choices?

The many shopping influencers on pet owners make pinning down their primary pet food channels a complex prospect.

January 15, 2018

David Sprinkle

The many shopping influencers on pet owners make pinning down their primary pet food channels a complex prospect.

US pet food market to reach US$27 billion in 2018

With a stable economy and pet humanization a given, the pet food market should see solid growth in 2018.

December 12, 2017

David Sprinkle

With a stable economy and pet humanization a given, the pet food market should see solid growth in 2018.

City pet owners influencing retail purchasing trends

While pet ownership rates have increased significantly outside of metropolitan areas, in absolute numbers those in metro areas continue to drive purchasing trends.

November 8, 2017

David Sprinkle

While pet ownership rates have increased significantly outside of metropolitan areas, in absolute numbers those in metro areas continue to drive purchasing trends.

Dog, cat supplements see moderate growth in 2017

Pet supplements are benefitting from pet parents who keep a close eye on their pets, but are finding challenges in the complexity of the functional pet food market.

October 5, 2017

David Sprinkle

Pet supplements are benefitting from pet parents who keep a close eye on their pets, but are finding challenges in the complexity of the functional pet food market.