David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report." For more information, contact customerservice@packagedfacts.com or 800-298-5294.

Pet population growth isn’t just in rear-view mirror

Key growth in dog ownership has expanded beyond the ‘traditional’ demographics.

September 1, 2021

David Sprinkle

Take a look at current dog ownership demographics, as well as the shifts they’ve made over the last decade or so.

The latest on pet supplement market growth

The continued growth of the pet supplements market speaks to increased attention from pet owners toward their furry companions.

June 11, 2021

David Sprinkle

Learn more about the current state of the pet supplements market, which continue to grow in the wake of COVID-19.

US pet industry reset: Pet population update

Overall pet populations in the U.S. increased from 2019 to 2020.

June 1, 2021

David Sprinkle

Learn about the current pet populations in the U.S., including how they compare to 2019 numbers and the reasons behind the data.

US pet industry reset: Pet spending during COVID-19

The pet industry continued to show its endurance in 2020 with unexpected growth during a pandemic.

May 3, 2021

David Sprinkle

Learn about the continued strength of the pet industry, as categories unexpectedly grew in 2020 during the COVID-19 pandemic.

US pet industry reset: Physical, digital shopping trends

The global pandemic has permanently shifted the way consumers purchase pet food products.

March 4, 2021

David Sprinkle

The COVID-19 global pandemic has permanently shifted the way consumers purchase pet food products, with digital purchasing playing a more significant role than ever.

Pandemic resilience spurs pet industry investment boom

In a recession-resistant industry, businesses that made it into 2021 are looking to continue growing.

February 26, 2021

David Sprinkle

Throughout 2021, we can expect to see continued M&A and investment activity in the pet market space.

Category update: pet supplement sales and trends

Pet supplement sales grew in 2020 as pet owners became more concerned with their own health and those of their pets.

February 26, 2021

David Sprinkle

Pet supplement sales grew in 2020 as pet owners became more concerned with their own health and those of their pets, due in part to COVID-19.

Store brands in pet specialty and pure play

While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other segments are changing that perception and providing opportunities in the pet space.

December 14, 2020

David Sprinkle

While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other human food segments are changing that perception and providing opportunities for store brand pet products.

Looking back: Pet acquisition, wellness during a pandemic

2020’s COVID-19 pandemic created many shifts in the pet industry; among them is pet ownership itself.

December 8, 2020

David Sprinkle

2020’s COVID-19 pandemic created many shifts in the pet industry; among them is pet ownership itself, including adoptions and fosters from multiple channels.

Fresh pet food update: A segment gaining ground

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food.

October 9, 2020

David Sprinkle

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food as pet owners seek to match their pets' food experiences to their own.