David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Fresh-pet-food

Fresh pet food update: A segment gaining ground

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food.
‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food as pet owners seek to match their pets' food experiences to their own.
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pug-with-canada-glasses

Pet food psychographics: Canada versus US

There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets.
There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets and what pet food manufacturers should be aware of.
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Covid-19-shopping

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.
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e-commerce-shopping-concept

Online pet food sales go viral

E-commerce has become a significant part of the pet product retail experience, even more so with COVID-19.
E-commerce has become a significant part of the pet product retail experience, and the current COVID-19 pandemic is only strengthening the trend.
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mass-market-pet-food

2020 pet product sales growth hindsight

The internet has led to significant complexities in pet owner purchasing patterns.
The internet has led to significant complexities in pet owner purchasing patterns as mass market and e-commerce continue to blur the brand-channel lines.
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