Red versus blue in the pet product industry
Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
Pet market trends: Signals from other pet services
Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?
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Pet ownership trends: Rise in renting, multiple pets
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
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Pet food market outlook for 2019
Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
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Wet pet foods in the catbird seat
Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
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Beyond pet food humanization and premiumization
Two trends, now well-established, continue to control the direction of the pet food industry.
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New challenges for pet food sales growth
Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
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Mass merchandiser Walmart leads in pet product sales
Walmart’s dominance shows the draw of competitive pricing and availability to pet owners.
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Cats and dogs as supermarket pet food influencers
Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.
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How shifting pet ownership economics impact pet food
While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.
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Read the March issue of Petfood Industry!
March 2019
The March 2019 issue of Petfood Industry explains how premium pet food maker Royal Canin has always emphasized pet nutrition science over the latest market trends.