David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

2020 pet product sales growth hindsight

The internet has led to significant complexities in pet owner purchasing patterns.
The internet has led to significant complexities in pet owner purchasing patterns as mass market and e-commerce continue to blur the brand-channel lines.
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Current top trends in pet treats and chews

What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market.
Functional pet food and treats, as well as pet supplements, have their place in the pet market, and pet owners are making the most of it.
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