Pet ownership trends: Rise in renting, multiple pets
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
Pet food market outlook for 2019
Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
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Wet pet foods in the catbird seat
Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
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Beyond pet food humanization and premiumization
Two trends, now well-established, continue to control the direction of the pet food industry.
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New challenges for pet food sales growth
Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
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Mass merchandiser Walmart leads in pet product sales
Walmart’s dominance shows the draw of competitive pricing and availability to pet owners.
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Cats and dogs as supermarket pet food influencers
Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.
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How shifting pet ownership economics impact pet food
While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.
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Natural pet food claims continue to appeal to pet owners
As pet food needs become more diverse, the reasons behind pet owners' desire for "natural" pet foods continue to evolve.
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What do pet owners think of the pet food industry? (Part 3)
What do pet food consumers want?
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Read the February issue of Petfood Industry!
February 2019
The February 2019 issue of Petfood Industry explains how Austin, TX-based Grocery Pup offers sous vide-cooked recipes to add a new dimension to the fresh/frozen pet food market.