David Sprinkle

Pet food shopper loyalty challenges in an e-commerce age

With a seemingly endless supply of paths to customer loyalty, the challenges to gaining that loyalty are increasing.

August 14, 2019

In spite of many paths, the challenges to gaining pet food customer loyalty are increasing as e-commerce becomes a more stable, present option for pet owners.

Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market.

July 15, 2019

David Sprinkle

Functional pet food and treats, as well as pet supplements, have their place in the pet market, and pet owners are making the most of it.

The pet space: From online to omnichannel to omnimarket

The role of e-commerce has shifted the language as well as the purchasing patterns evident in the pet product space.

May 14, 2019

David Sprinkle

The role of e-commerce has shifted consumers' purchasing patterns evident in the pet product space.

Red versus blue in the pet product industry

Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes

April 12, 2019

David Sprinkle

Pet owners in urban and rural landscapes have different purchasing patterns, according to demographic data.

Pet market trends: Signals from other pet services

Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?

April 11, 2019

David Sprinkle

Pet grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends in other segments?

Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.

February 14, 2019

David Sprinkle

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.