Pet food shopper loyalty challenges in an e-commerce age
With a seemingly endless supply of paths to customer loyalty, the challenges to gaining that loyalty are increasing.
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
Taking a page from pet supplements
Functional pet food and treats, as well as pet supplements, have their place in the pet market.
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The pet space: From online to omnichannel to omnimarket
The role of e-commerce has shifted the language as well as the purchasing patterns evident in the pet product space.
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Red versus blue in the pet product industry
Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes
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Pet market trends: Signals from other pet services
Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?
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Pet ownership trends: Rise in renting, multiple pets
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
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Pet food market outlook for 2019
Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
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Wet pet foods in the catbird seat
Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
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Beyond pet food humanization and premiumization
Two trends, now well-established, continue to control the direction of the pet food industry.
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New challenges for pet food sales growth
Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
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Read the September issue of Petfood Industry!
September 2019
The September 2019 issue of Petfood Industry explores issues pertinent to bird, small mammal and other pet food makers, as well as how sustainability influences packaging.