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David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.
Wet dog and cat foods are becoming increasingly popular options for pet owners focusing on premiumization and health trends for their animals.
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New challenges for pet food sales growth

Channel migration and a stagnation of new pet ownership numbers are changing the landscape of pet food dollars.
Purchasing channel migration and a slow in the growth of new pet ownership are changing the landscape of where pet food dollars come from.
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How shifting pet ownership economics impact pet food

While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.
While pet ownership is up across the board compared to a decade ago, wrinkles in the economic demographics of dog and cat ownership draw a more complex picture.
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