David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."

ARTICLES

Current top trends in pet treats and chews

What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market.
Functional pet food and treats, as well as pet supplements, have their place in the pet market, and pet owners are making the most of it.
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Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership.
Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.
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Pet food market outlook for 2019

Slowing sales in the U.S. mean a closer look at additional channels for pet food revenue opportunities.
Slowing sales in the mature U.S. pet food market mean a closer look at additional channels for pet food revenue opportunities.
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