Specialty vs. mass pet care buying trends in e-commerce age
Look to more prosperous and younger pet owners for clues on where pet food and product shopping trends are going.
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David Sprinkle
David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
ARTICLES
Cat owners want first-class citizenship for their pets
Dogs have long dominated the pet food market. Perhaps it’s time for cats to start getting a little more attention.
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Current top trends in pet treats and chews
What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.
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Veterinarians and pet food: A relationship in progress
Pet owners continue to focus on their pets’ health via pet food, but veterinarians are not necessarily where consumers are going for advice.
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Puppy and kitten pet food formulas deserve a revival
Trends show significant room for growth when it comes to the sales of these specialized formulations.
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Pet food shopper loyalty challenges in an e-commerce age
With a seemingly endless supply of paths to customer loyalty, the challenges to gaining that loyalty are increasing.
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Taking a page from pet supplements
Functional pet food and treats, as well as pet supplements, have their place in the pet market.
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The pet space: From online to omnichannel to omnimarket
The role of e-commerce has shifted the language as well as the purchasing patterns evident in the pet product space.
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Red versus blue in the pet product industry
Taking a look at demographic pet food purchasing behaviors in the rural and urban landscapes
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Pet market trends: Signals from other pet services
Grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends?
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Read the January issue of Petfood Industry!
January 2020
In the January 2020 issue of Petfood Industry, discover which two trends will dominate 2020, learn about genetic factors associated with canine dilated cardiomyopathy and explore cat owners' class struggle.