David Sprinkle

David Sprinkle

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report." For more information, contact customerservice@packagedfacts.com or 800-298-5294.

ARTICLES

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Store brands in pet specialty and pure play

While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other segments are changing that perception and providing opportunities in the pet space.
While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other human food segments are changing that perception and providing opportunities for store brand pet products.
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Fresh pet food update: A segment gaining ground

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food.
‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food as pet owners seek to match their pets' food experiences to their own.
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Pet food psychographics: Canada versus US

There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets.
There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets and what pet food manufacturers should be aware of.
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