One question we regularly get from product developers is whether their product is regulated and if so, how is it regulated? Pet food products are subject to different standards depending on the use, marketing and function of the product (cumulatively these elements are known as the “intended use”). As you consider your next product launch, you need to know your product’s intended use as it determines the regulatory category and applicable standards. It is important also for manufacturers and retailers to ensure that their product is categorized and marketed correctly in order to avoid allegations of misbranding or adulteration. Furthermore, it is important to know the parameters of these categories so you can properly differentiate your products to consumers to ensure that they are purchasing the right products for their pets.
To determine the regulatory category, a product developer must ensure the labeling, marketing, and oral or written statements about the product as well as that the distribution patterns of the product match the intended use. Failure to do so could result in FDA (U.S. Food and Drug Administration) enforcement, withdrawal of a product from the market and loss of consumer confidence.
