2024 in review: Key pet food trends that defined the year and their impact on 2025

Global top trends in the pet food space are slated to continue affecting the market in the coming months.

January 23, 2025
The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.
The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.
MicroStockHub | iStock.com
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Gone are the days when pet food was just a bag of kibble! In 2024, the pet food world was buzzing with innovations, from fresh and functional recipes to eco-friendly packaging. European pet owners, now more invested than ever, are reshaping the market with their demand for sustainable, high-quality and wellness-focused options.

Brands like Lily’s Kitchen in the United Kingdom and Germany’s Josera have led exciting launches, blending premium nutrition with affordability. The rise of vegan pet foods, alternative proteins and customized dietary solutions has turned feeding pets into a lifestyle choice.

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