Innovation in a value economy

How pet food leaders win when pet parents ‘trade down.'

March 17, 2026
In the current economy, pet owners are looking for more value — but that doesn’t mean industry innovation should slow down.
In the current economy, pet owners are looking for more value — but that doesn’t mean industry innovation should slow down.
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By Laura Moran, founder & CEO, PetSpark Navigator

Is the reason to choose clear? Can a pet parent quickly understand why this product is worth choosing?

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