4 ways Gen Z is influencing the pet food industry

This upcoming generation is redefining the future of work.

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Frank Niles, PhD
November 22, 2024
Generation Z is entering the workforce, and they have high expectations of their prospective employers.
Generation Z is entering the workforce, and they have high expectations of their prospective employers.
hobo_018 | iStock.com
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The HR field is abuzz with discussions about the impact of Generation Z — those born between 1997 and 2013 — entering the workforce. It's well known that this generation brings unique values, aspirations and work preferences that set them apart from previous generations.

As a result, the very definition of "work" is being redefined, and this shift cuts across all industries, including the pet food industry. Individuals in this generation value meaningful work, flexibility, a sense of belonging, continuous learning and career growth.

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