As value migrates, pet food companies rethink where competitive advantage lies

At CIPAL, Marcos Giordano urged Latin American pet food businesses to reassess investments as competitors replicate capabilities and consumers change how they choose products.

September 28, 2026

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Tim Wall | DALL-E

Visual Innovafeed X Protix (1)

Innovafeed, Protix link insect protein scale to lower carbon footprint

Tim Wall | DALL-E

Widespread humanization of pets in Latin America opens opportunities

Trending: Pet Food Podcast

Episode 117: What are the benefits of staying in your lane as a brand strategy?

Vital Essentials' Amanda Welsh joins the podcast to talk about brands that stay true to their identity, rather than chasing every trend, to build the consumer trust needed to win at the point of sale.

Brand Insights

Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt

Intralox

The Intralox Series 2100 ZERO TANGENT™ Radius Flat Top belt maintains product orientation through tight conveyor turns while maximizing space and safely handling delicate products and packages.

Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt

Business Strategy

DASH Dog Food raises $1.5 million seed round

The funding, led by Voltage Ventures, will support new recipes, a subscription growth push and a package redesign.

Business Strategy

Pet food category ‘flat’ but Hill’s gains share with fresh rollout

Colgate-Palmolive executives said Hill’s Pet Nutrition is gaining share in key segments while expanding into fresh pet food through a phased U.S. rollout.

Tim Wall | DALL-E

Business Strategy

Report: Chewy leads pet brands in AI citation share

A recent report finds Chewy capturing the largest share of pet-related citations across AI search platforms, while commodity food brands remain largely absent from AI-generated recommendations.

Ai Search Results Dall E

Business Strategy

Purina pet food growth, capacity in focus as Nestlé speaks at Barclays

Nestlé reported improved second-quarter pet care growth as cat and dog food contributed, while recent investments expand Purina production capacity globally.

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Business Strategy

General Mills sees cat food, fresh growth as it works to stabilize Wilderness

Tiki Cat, Blue Buffalo Tastefuls and Love Made Fresh are providing momentum as General Mills works to improve its Wilderness dog food business.

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Central/Western/Southern Asia

Lickicious raises funds to expand manufacturing capacity

The India-based pet food brand aims to expand manufacturing, product categories and sales channels.

Lickicious was founded in 2024 by Sahai and Chandan Jha.

Business Strategy

Infographic: Chewy, Walmart.com occupy different dog kibble price tiers

A Tale of Two Retailers: Chewy’s rankings emphasize specialized, higher-priced formulas, while Walmart.com favors large bags of broadly positioned adult dog food.

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Pet Food Marketing and Branding

Pet food brands can balance AI personalization with consumer trust

The best AI marketing personalization should feel like, ‘They understand my pet,’ not ‘How do they know that?’, one expert said.

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Calamities destroy Philippine agri products useful in pet food

Back-to-back typhoons and mounting El Niño losses are eroding the Philippines' ability to supply pet food raw materials to itself, let alone the region.

The Philippines tops the global risk index due to its extreme exposure to overlapping typhoons, severe monsoon flooding and compounding climate shocks like El Niño and La Niña.

Business Strategy

Wet pet food costs up to 122% more per pound than dry

Wet dog food cost nearly twice as much per pound as dry dog food, while wet cat food cost more than twice as much as dry cat food.

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Industry Voices

Pet supplement shoppers span multiple retail channels

Research shows pet supplement shoppers span retail, e-commerce, vet clinics and DTC channel rather than sticking to a single channel.

Pet supplement shoppers now split their purchases across pet stores, vet clinics, e-commerce and direct-to-consumer websites, according to new industry research.

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