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Business Strategy: Page 8
Petfood Forum News
Measure first: scaling AI in pet food marketing
Pet Pro Media founder Jolanta Smulski offers a practical framework for moving pet food marketing teams from AI experimentation to systematic implementation.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
News Hound
Clean Label Project, Smucker, Fortune 500: Petfood Industry News Quiz Mar. 6-12
Test your knowledge on the ongoing discussion around the Clean Label Project, mixed quarterly performance among Smucker’s pet food brands, and initiatives designed to help first-time attendees connect at Petfood Forum 2026.
Business Strategy
10 takeaways: Why customer-centered strategy drives business growth
Ryan Estis shares why putting customers and people at the center of business strategy is essential for growth in an era of constant change.
Business Strategy
Pet longevity leading to potential for pet industry
As pets live longer lives, there’s an opportunity for the pet food industry to fill gaps in senior and supersenior pet nutrition.
Global Commerce
Smucker pet food brands grew in Q3 FY26, but overall mixed performance
Meow Mix and Milk-Bone growth offset by declines in dog snacks and contract manufacturing.
Trending: Pet Food Podcast
EPISODE 105: Why is customer-centered strategy key to business growth?
Ryan Estis, Petfood Forum 2026 Wednesday keynote speaker, discusses why centering customers and people in business strategy is essential for growth in an era of constant change.
Pet Food Marketing and Branding
Brick-and-mortar pet food retailers seek loyalty through service
At a physical pet specialty retail outlet, employees can be trained to solve problems, while selling products.
Market Trends and Reports
Freshpet passed US$1 billion in annual sales in 2025
In 2025, net sales increased 13.0% to US$1,102.0 million, compared with US$975.2 million in 2024, driven by volume gains of 12.0% and favorable price and mix of 1.0%.
Business Strategy
Hill’s Pet Nutrition drives growth; Uses guilt and AI for marketing
Hill’s was the single biggest contributor to Colgate-Palmolive’s growth during the company’s last five-year strategic planning cycle.
Business Strategy
Smucker modernized Milk Bone, Meow Mix; E-commerce growing
At the 2026 edition of the Consumer Analyst Group of New York (CAGNY) conference on Feb. 18, J.M. Smucker Co. CEO Mark Smucker detailed the company’s strategy to accelerate growth in its pet segment.
Business Strategy
10 takeaways: How to communicate an unpopular change
When introducing new processes or programs, resistance is inevitable, but it can be managed with the right communication strategies.
Market Trends and Reports
The 2026 pet economic conundrum: Balancing premiumization, value
Pet owners want it all, but not at the expense of their wallets. The industry must adapt.
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