Further processed items complement growing consumer adoption of air fryers, sous vide and other tools designed to simplify the meal prep process.
Jarrett Foods
Further processing converts raw poultry into products consumers may find more convenient, a factor becoming increasingly important to U.S. shoppers. Nearly two-thirds (67%) of Generation Z, born between 1997 and 2012, indicated that fast meal prep will be a priority to them now and throughout the next five years, according to data presented at the 2024 Chicken Marketing Summit from a survey from the National Chicken Council (NCC) and WATT Global Media.
Examples of further processed poultry products include birds cut into parts for specific sizes and weights; battered and/or breaded poultry products; pre-marinated poultry products; deboned poultry products; and poultry sausages, nuggets, strips and more.
