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Pet Food News
Polish pet treat brand Naturalnie z Kotfina eyes exports, expands portfolio
Also: Germany’s Pets Nature ends deal with Champion Petfoods; and Czech producer Vafo launches new digital division.
Polish pet treats maker Naturalnie z Kotfina is readying to launch export sales to various markets.
Research Notes
Study: Postbiotic ingredient shown to reduce canine halitosis by 27%
A new clinical study highlights the potential of a postbiotic powder topper to improve dog breath and oral health without mechanical action.
A new study noted Superculture Pet Oral could offer a novel approach to pet oral health with potential applications in pet food and supplement formulations.
Trending: Pet Food Podcast
EPISODE 87: What are the uses of game meat as novel proteins in pet food formulations?
This episode of Trending: Pet Food focuses in on game meats like springbok and ostrich that offer high protein content, low fat, and natural sourcing — traits that set them apart from conventional meats and appeal to both pet palates and consumer preferences for clean-label formulations.
Sound Cloud Cover Art 800x800 Angelique Myburgh
Pet Food Ingredients
Marine ingredients double in pet food formulations while driving 262% value increase
New industry report from IFEEDER shows a shift toward premium ingredients led by marine products, with overall ingredient values rising 91% despite minimal volume growth.
Marine ingredients now command the highest value in pet food formulations despite representing only 5% of total ingredient usage.
Trending: Pet Food Podcast
EPISODE 86: Why does the human-animal bond matter to the pet industry?
On this Trending: Pet Food podcast, Dr. Tammie King discusses how the PAWS program explores the biological mechanisms behind human-animal bonds and their impact on mental health and wellbeing.
Sound Cloud Cover Art 800x800 Tammie King
Pet Food Market
Kimberly-Clark de México enters pet food market with dual launch
The hygiene products leader targets price-sensitive and premium pet food segments in a competitive and fragmented Mexican market.
Kimberly-Clark’s move into pet food represents a calculated diversification into a growing category.
Pet Food Market
Adimax opens new Brazilian pet food plant with R$140M investment
The company said its sixth Brazilian facility will help it become the country's largest pet food producer by capacity.
At Mandirituba, Adimax will make its flagship brands — Fórmula Natural, Origens, Magnus and Qualidy.
Central/Western/Southern Asia
Saudi Arabian pet food market shifts as pet dogs rise
Cats have always had a place in the Saudi pet market. However, dogs were historically less accepted as pets.
Al-Qatt Al-Asiri painting of a puppy
Pet Food Market
April 2025 'petflation' jumps up to +1.9% versus 2024
Pet food prices dropped slightly in April 2025, continuing a deflationary trend even as overall pet category costs and national inflation saw modest increases.
Dalmatian With Blooming Crabapple Behind It Pixabay
Adventures in Pet Food
Putting tariffs into perspective for pet food
The recent pausing and lowering of tariffs between the U.S. and China brings some relief, but pet food producers still have concerns over costs and uncertainty.
Prasit Rodphan Big Stock com Import Export Map Shipping
Pet Food Marketing and Branding
How pet food brands can win in the crowded e-commerce market
To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.
For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.
Global Commerce
Corn price increase may impact Brazilian pet sector
Climate, low harvest, and high demand are putting pressure on the price of corn, the most used plant-based raw material in the production of pet food. Experts explain how this may impact the sector.
Ear Of Corn With Coins Instead Of Kernals
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