Episode 11: What purpose do pet supplements serve, and what does the future of this growing segment look like?

June 21, 2022

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Trending: Pet Food · The pet supplements market with Dan Schaefer of Native Pet

Native Pet Co-founder and CEO Dan Schaefer came on to discuss the pet supplements segment, how to stand out in a crowded market, the complexities of regulations, and what the future of supplements looks like. Tune in to get the scoop!

Mars has announces new CFO

Artisticco Llc Bigstock com Pet Shop Illustration

3 values that drive pet food purchasers

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

Artisticco Llc Bigstock com Pet Shop Illustration

Brand Insights

Achieve Cost Savings and Sustainability in Pet Food Production

Buhler Group

Unlocking cost efficiency through sustainable practices.

Achieve Cost Savings and Sustainability in Pet Food Production

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

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Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

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Adventures in Pet Food

What is the future for vegan pet food?

A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.

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Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

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Petfood Forum News

What are pet owners' expectations around sustainability?

At a recent Petfood Forum panel discussion, experts highlighted the growing importance of sustainability in pet food, noting the tension between consumer demand for sustainability and its higher costs.

Pet parents do not want to compromise health for sustainability, noted panel experts at this year's Petfood Forum panel discussion on sustainability in pet food.

Market Trends and Reports

J.M. Smucker sales down US$41.3 million in Q1 FY25, profits up

The Meow-Mix brand increased with the quarter's mid-single-digit net sales and volume/mix growth. Milk-Bone demonstrated net sales growth in soft and chewy snacks.

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Trending: Pet Food Podcast

EPISODE 67: How are predicted pet food trends playing out in 2024?

In this episode of Trending: Pet Food, Lindsay Beaton and IFF’s Dr. Mary Cope explore the top 2024 pet food trends, including premiumization, functional ingredients, and sustainability, while offering insights on the industry's future growth.

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Pet Food Safety

FDA investigated Purina PetCare, found no illness cause

FDA veterinarians reviewed medical records, interviewed pet owners, and conducted lab tests on both opened and unopened food samples.

Elliot Ness Dogs

Latin America/Carribean

Colombian import of US dog, cat food ranks 3rd highest in 2023

The Colombian dog and cat food market experienced 10% year-over-year growth in 2023.

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