Broth: connecting food with feelings

With such a strong emotional connection, it's no wonder that some petfood manufacturers are using broth in producing foods for dogs and cats.

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Mention chicken broth or beef stock, and the mind conjures up comforting thoughts of crisp autumn days, warm woolen jackets, family gatherings and savory aromas wafting from mother's kitchen as meaty bones or giblets stew in the stock pot. This visceral connection is our mental GPS to memories, when the senses are flooded to the brim and overflowing with feelings of vitality and belonging.

These feelings are so linked to our primitive nature that they are a part of our literary lexicon as we "take stock" of our blessings, read about "chicken soup for the soul" and sip broth soups to fend away the common cold (Ohry and Tsafrir, 1999). With such a strong emotional connection, it's no wonder that prepared foods commonly feature broth as a prominent ingredient. And it's no surprise that some petfood manufacturers, understanding this connection, are using broth in producing foods for dogs and cats.

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