collagen-ingredient
Collagen is a popular pet ingredient right now, but in what form might it be most functionally useful to pets? | Inna Dodor I Shutterstock.com
Many new pet treats and supplements are promoting the term “collagen” on the name or callout. Product claims run the gamut from skin and coat support to flexibility and joint care. Bone broth products have even extolled their connection to collagen. In the human packaged goods category, collagen has become very popular in wrinkle and aging supplements, hair care products, and osteoarthritis supplements — this may be partly what is fueling demand in pet treats and supplement products by pet parents.
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