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Pet Food Marketing and Branding

Nom Nom promotes sensory enrichment in new dog mealtime campaign

Nom Nom’s new initiative highlights the importance of mealtime enrichment for dogs, pairing educational content with a limited-time product bundle on Chewy.

Nom Nom launches ‘Enrichment Magic’ campaign with Kristin Chenoweth.

U.S. and Canada

Chart: U.S. pet industry sales 2018-2025 normalize, but still climb post-pandemic

As inflation tapers and pet ownership normalizes post-pandemic, the U.S. pet food market seems likely to remain the largest on the planet for many years to come.

A Cat In Front Of A School Blackboard Filled With Economic Charts And Data The Cat Is Scratching The Blackboard

Bil-Jac Foods names Hill's Pet Nutrition veteran as chief commercial officer

Premium dog food manufacturer adds Danny Waite, a 20-year CPG and pet nutrition executiven to leadership team.

Pet Food Marketing and Branding

Purina's Beggin' launches fourth annual flavor competition with BBQ pitmasters

Nestle Purina PetCare

Two legendary barbecue champions will compete for permanent product placement in the dog treat brand's lineup.

Pitmasters Myron Mixon and Rodney Scott go head-to-head in Battle of the Beggin’.

Pet Food Marketing and Branding

Finfare Pet Foods launches DTC sales via online store, Amazon

Premium seafood pet nutrition company debuts e-commerce platform and marketplace presence as first phase of national expansion strategy.

Finfare Pet Foods, a premium seafood pet nutrition company, launches nationwide rollout on finfarepetfoods.com and Amazon.

BARK Act aims to boost pet food donations to U.S. animal shelters

The bipartisan bill would remove barriers to donating surplus pet food and supplies to support shelters and reduce waste.

The Bring Animals Relief and Kibble (BARK) Act could help the recovery of millions of pounds of pet food to feed shelter animals.

Pet Supplies Plus donates over $21K to Best Friends Animal Society

The national pet retailer raised funds through holiday and select toy purchases to support Best Friends’ no-kill shelter initiatives.

Dogs need amino acids, not protein; Senior formulations may be hype

Data underpinning nutrition standards may come from older analysis methods and from limited breeds, ages and sizes of dogs.

Chat Gpt Image Jun 4, 2025, 09 19 18 Am

Hill's Pet Nutrition president promoted to chief growth officer at Colgate-Palmolive

Hill's Pet Nutrition

John Hazlin will lead global growth initiatives and continue overseeing Hill’s Pet Nutrition until a successor is named.

DSM-Firmenich completes sale of stake in Feed Enzymes Alliance

DSM-Firmenich has completed the sale of its stake in the Feed Enzymes Alliance to its partner Novonesis for EUR1.5 billion (US$1.7 billion).

AFIA restructures leadership to boost advocacy, member engagement

The American Feed Industry Association creates new departments and promotes key staff in an effort to strengthen policy influence, streamline operations and enhance member services.

With these changes come the promotion of Victoria Broehm (left) to vice president of member experience and Leah Wilkinson (right) to chief policy officer.

Pet Food Ingredients

Study: Cell-cultured pet food ingredient emits far less CO₂ than beef byproducts

BioCraft’s cultured meat shows dramatically lower carbon footprint than conventional pet food ingredients.

BioCraft's first product is made from mouse cells, a nod to the ancestral prey of both cats and dogs.

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