Latest News: Page 42

Open Farm expands distribution with Pet Supermarket partnership

The premium pet food brand's products will now be available in 182 Pet Supermarket locations across the Southeastern U.S.

Beginning April 3, Pet Supermarket will carry a selection of Open Farm products.

Pet Food Marketing and Branding

New pet foods, treats marketed as socially responsible

A panelist of pet food and product professionals agreed that social responsibility shouldn’t feel like a checkbox. Meaningfully giving back to the pet community requires solid partnerships, transparency, commitment over time and shared purpose.

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Ceva renews shareholding structure, opens capital to new partners

Ceva Animal Health, the world’s fifth-largest animal health company, is restructuring its capital, with all investors renewing their investment.

Instinct Pet Food installs high-pressure processing system

New HPP system at Nebraska facility is Hiperbaric's 400th installation.

Instinct Pet Food has added a fully automated Hiperbaric 525 HPP production line for raw pet food processing at its Nebraska facility.

Mars recognized for workplace flexibility, pet-friendly policies in the UK

Company said it ranked as the UK’s most family-friendly workplace and second most pet-friendly employer.

The company said this latest achievement underscores Mars UK’s ongoing commitment to fostering a truly inclusive, flexible, and pet-friendly work environment.

Top new pet products of 2025 recognized at Global Pet Expo

36 new products earn “Best in Show” honors across 12 categories.

The “Best in Show” Awards recognizes the year’s top new products, selected based on the voting results of domestic and international buyers, media and influencers attending Global Pet Expo.

Nestlé to launch new pet food operation in South Korea

As joint venture with Lotte Wellfood ends, company establishes Nestlé Purina PetCare amid market shift.

In April, Nestlé will set up a new pet-food business in South Korea, Nestlé Purina PetCare.

Market Trends and Reports

Survey: Dog owners embrace subscription models for convenience, not cost

German startup HEY HOLY report highlights shifting consumer habits in pet food.

Subscription models provide companies with stable and predictable revenues, while consumers benefit from increased convenience and easy access.

Petfood Forum News

Petfood Forum introduces Cvent app to enhance attendee experience

App focuses on a smoother, more interactive, and engaging experience.

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AI-powered vet assistant VEA wins 2025 Purina Pet Care Innovation Prize

VEA, an AI-driven veterinary exam assistant, takes home the $25,000 grand prize at Global Pet Expo, leading a group of five startups redefining the pet space.

Based in Alexandria, Virginia, VEA is an AI-driven platform designed to predict disease, generate diagnostic plans and support nutrition for longevity.

Pet Food Lawsuits, Litigation

Raw pet food company sued after cat infected with bird flu

The lawsuit alleges that Wild Coast Pet Foods failed to adequately warn consumers of bird flu risks associated with their raw chicken products.

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Natural Pet Food expands U.S. distribution with PFX

PFX will now distribute K9 and Feline Natural brands in the Western U.S.

Natural Pet Food Group is making a strategic shift in its U.S. distribution to drive growth and enhance consumer awareness of its K9 and Feline Natural brands.

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