Latest News: Page 41

Pet Food Marketing and Branding

Hartz launches Valentine's Day campaign for Delectables

Hartz has launched an influencer-led marketing campaign for Delectables, targeting the "My Cat Is My Valentine" trend among pet owners.

Hartz's latest activation, titled '#BeMyMainSqueezeUp', partners with cat personalities and digital creators to spread the love with their feline friends.

Market Trends and Reports

China’s pet food market resembles Japan’s says Nestle Purina

In response to a question about Purina’s slower performance in China during 2024 than in 2023, Nestle’s chief executive officer compared China’s pet food market to that of Japan.

Dall·e 2024 05 23 16 01 20 An Origami Cat Made From Dollar Bills, Sitting In A Tree The Tree Should Have Detailed Branches And Leaves, And The Origami Cat Should Be Clearly Vis

Nylabone celebrates 70 years by promoting dog adoptions

Nylabone is marking its 70th anniversary with a year-long campaign to help dogs find loving homes, partnering with Best Friends Animal Society to support pet adoptions.

Nylabone's 70th anniversary celebration promotes dog adoptions and helps homeless dogs find homes.

Trending: Pet Food Podcast

EPISODE 80: How can we all get out of our own way to succeed in our careers?

Host Lindsay Beaton previews Michael Allison’s Petfood Forum 2025 keynote, where he offers career advancement advice, emphasizing imperfect actions, clear goals, manageable steps, challenging negative thoughts, and seeking support.

Sound Cloud Cover Art 800x800 Michael Allison

U.S. and Canada

Deportations may challenge pet food labor and supply chain

Along with ripple effects from the agricultural sector, the pet food industry may be affected by reduced numbers of immigrant workers.

Deportation flight for undocumented immigrants

Indian online pet store expands into vet care

Supertails launches India's first fear-free pet clinic in Bengaluru.

Supertails said it plans to expand its offline presence with three additional vet clinics in Bengaluru in the next 90 days.

Nutriment acquires Puromenu, enters Spanish pet food market

Swedish-based Nutriment has added Puromenu, a raw pet-food producer, to its roster of European pet brands.

The Nutriment Company (TNC) has acquired Puromenu, a raw pet-food producer based in Cabanillas Del Campo, Spain.

Pet Food Marketing and Branding

Ultimate Pet Nutrition names Rob Lowe as chief pet advocate

Actor Rob Lowe partners with Dr. Gary Richter, founder, to promote optimal pet health and nutrition.

Rob Lowe partners with Ultimate Pet Nutrition founder Dr. Gary Richter to promote optimal pet health and nutrition.

Pet Food Packaging

ProAmpac advances recyclable flexible and fiber-based packaging

ProAmpac introduces new fiber-based and recyclable flexible packaging solutions to meet sustainability goals.

ProAmpac will exhibit its latest recyclable and high-performance packaging solutions at Packaging Innovations 2025 taking place February 12–13 at the NEC Birmingham.

Avian Influenza

Cat may have infected human with avian influenza and vice versa

An adolescent human may have contracted bird flu from a pet cat. In another case, a human may have infected a cat.

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Purina's Fancy Feast announces national launch of Gems

Fancy Feast introduces Gems, a chef-inspired creation aimed at transforming cat mealtime with innovative design and convenience.

Fancy Feast Gems offers a layered mousse with cascading gravy featuring beef, chicken, tuna or salmon flavors.

Oh Norman! secures Mars Petcare backing through Leap Venture Studio

This selection brings crucial support from Mars Petcare and access to a network of industry experts and investors.

As part of the accelerator, Oh Norman! will receive $200,000 in funding and access to a network of pet care experts and investors.

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