Latest News: Page 78

Biorigin releases 2023/2024 sustainability report

The report details key environmental and operational achievements, highlighting renewable energy use, global exports and strategic investments.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Kormotech reports $163M revenue, plans expansion in Eastern Europe

The pet food manufacturer said it boosted sales and market share and is now setting its sights on becoming a top 30 global producer.

Kormotech said its top five markets for pet food sales are Romania, Bulgaria, Lithuania, Latvia and Moldova.

Pet Food Marketing and Branding

Innovafeed launches Instagram platform for sustainable pet nutrition

The new @HiluciaforPets page aims to educate pet owners on insect-based ingredients and sustainable pet food practices.

With @HiluciaforPets, Innovafeed aims to educate and raise awareness about insect-based ingredients in pet nutrition.

CBD Treats for Dogs and Cats

Kradle launches cat wellness products

A line of CBD and non-CBD solutions for felines is said to be a first for the company.

Pet Food Safety

Raw pet food linked to H5N1 infection, cat euthanizations

Officials found the cats all consumed the same brand of raw pet food before becoming ill.

Pet Food Experts adds Shepherd Boy Farms, expands premium portfolio

The collaboration, launching mid-February 2025, will reach six regions across the U.S.

The distribution agreement will bring Shepherd Boy Farms high-quality pet food to six regions across the U.S.

Hill's, APOP join forces to fight pet obesity

New collaboration with the Association for Pet Obesity Prevention aims to equip veterinary teams with the tools to promote healthy weight management in pets.

Nearly two-thirds of America's dogs and cats are overweight or obese, putting them at increased risk for serious health problems like diabetes, heart disease, and joint issues.

Nulo, Friends of the Children launch “Paws-for-a-Cause” initiative

A new campaign in Oregon and Washington donates 10% of Nulo sales to support youth and their pets.

Nulo's ambassador Simone Biles is a longtime advocate for children and supporter of family pets.

AFIA congratulates USDA, HHS leaders

AFIA highlights key priorities for U.S. animal food regulation and economic growth following the confirmations of Brooke Rollins and Robert F. Kennedy Jr.

Pet Food Marketing and Branding

Hartz launches Valentine's Day campaign for Delectables

Hartz has launched an influencer-led marketing campaign for Delectables, targeting the "My Cat Is My Valentine" trend among pet owners.

Hartz's latest activation, titled '#BeMyMainSqueezeUp', partners with cat personalities and digital creators to spread the love with their feline friends.

Market Trends and Reports

China’s pet food market resembles Japan’s says Nestle Purina

In response to a question about Purina’s slower performance in China during 2024 than in 2023, Nestle’s chief executive officer compared China’s pet food market to that of Japan.

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Nylabone celebrates 70 years by promoting dog adoptions

Nylabone is marking its 70th anniversary with a year-long campaign to help dogs find loving homes, partnering with Best Friends Animal Society to support pet adoptions.

Nylabone's 70th anniversary celebration promotes dog adoptions and helps homeless dogs find homes.

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