Nulo, a premium pet food brand based in Austin, Texas, U.S., has partnered with Friends of the Children to launch the "Paws-for-a-Cause" initiative, which will donate 10% of sales from Nulo products purchased at participating pet retail stores in Oregon and Washington from February 15 through March 31, 2025.
The funds will support the Friends of the Children network, an organization that provides long-term mentorship to children in need, many of whom rely on their pets for emotional support.
Simone Biles, a longtime advocate for children and Nulo ambassador, expressed her support for the initiative:.
“I know firsthand the impact that unconditional love and support can have on a child’s life," said Biles. "For so many of the incredible kids involved with Friends of the Children, pets are a dependable source of comfort and companionship. I’m thrilled to support the Paws-For-A-Cause collaboration that celebrates Friends of the Children youth and their pets to help make sure their pets receive the nutrition and care they deserve in return for the support they offer their families.”
Terri Sorensen, National CEO of Friends of the Children, added, “Thanks to Nulo’s generous commitment, every pet food purchase becomes an opportunity to uplift a child and their pet. We are so grateful for this partnership and for Simone’s continued advocacy.”
Nulo’s founder and CEO, Michael Landa, highlighted the critical role pets play in mental health and overall support. “Our pets play such a key part in our mental health and overall support system. When a child is at risk, the love and companionship of a pet can make all the difference. We are so pleased to be partnering with Simone in support of such an amazing organization, doing such great work for children, and in a way that is so aligned with our brand purpose.”
Under the initiative, donations will be distributed as individual gift certificates to children in the Friends of the Children program who have pets, redeemable for Nulo products and essential pet accessories at participating retailers. For a list of locations, visit nulo.com/fotc.
Adapted from a press release.
