Petfood Industry launches new website

Petfood Industry introduces a new site featuring a fresh look and improved user experience.

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Andrea Gantz

WATT Global Media announces the launch of its new Petfood Industry website. The enhanced website design provides users with a fresh look and feel, optimized for faster load times and improved navigation.

One of the key new features is the password-less login system. When registered users first log in, they will be asked to verify their identity by providing their email address and clicking on a verification link that will be emailed to them. This streamlined process not only enhances security but also provides a more user-friendly experience.

"These changes will further attract new visitors to the site and encourage frequent users to stay longer and engage more deeply with the brands' unique content," Steve Akins,  executive vice president and publisher at WATT Global Media, said. "Increased user engagement and time on site will result in greater ROI for the industry suppliers, whose advertisements provide solutions to the marketplace."

In addition, the sites are enhanced to serve relevant related content to the user. editors produce original articles, top company analysis, insightful blogs and news reporting on current market conditions and production efficiencies in the global pet food industry.

Explore the new Petfood Industry site, and experience the improved design and features for yourself. Additional functionality and enhancements will be released later this year.

In addition to launching a new Petfood Industry website, WATT Global Media has also launched a new website.

"Both brands look forward to continuing to serve their readers and advertisers with an exceptional content experience," Akins said.

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