Petco's PupBox subscription service acquired by FabFitFun

Acquiring PupBox allows FabFitFun, a women's shopping club, to serve existing members and new audiences that want to pamper themselves and their companion animals within the same shopping platform.

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FabFitFun is acquiring Petco's PupBox subscription service.
FabFitFun is acquiring Petco's PupBox subscription service.
Andrea Gantz

Adapted from a press release.

Petco’s PupBox business, a monthly subscription box designed for a dog's specific needs at each stage of life, has been acquired by FabFitFun, a women’s shopping club which is looking to increase its footprint in the pet category and serve member needs.

Since it was founded over 12 years ago, FabFitFun said it has grown its membership-based e-commerce business to encompass millions of subscribing members. Acquiring PupBox allows FabFitFun to serve existing members and new audiences that want to pamper themselves and their furry friends within the same shopping platform.

Each custom-built PupBox will continue to contain five to seven hand-picked items, including toys, accessories, treats and chews, meeting industry-leading nutrition standards, as well as engaging educational materials. Boxes are available across four life stages: puppy, young pup, grown pup and senior pup. The acquisition will provide PupBox and FabFitFun members with more options to customize their experience and shop on the platform, said Daniel Broukhim, co-CEO of FabFitFun

"FabFitFun is building the world's best shopping club and subscription platform," said Broukhim. "As part of that strategy, we're thrilled to announce that we've acquired PupBox, a subscription box service for dog owners previously owned by Petco.

“For the past 12 years, FabFitFun has been a leader in the subscription space, and this opportunity allows us to expand more meaningfully into the pet category," he continued. "In the coming months, we plan to bring our expertise and unique touch to PupBox's current subscribers, as well as expand reach to our audience with a pet offering on FabFitFun’s platform."    

PupBox is currently available at pupbox.com and will be live on the FabFitFun website later this year.

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