Zoomark International has announced its 2027 edition will take place May 11-13, 2027, in Bologna, Italy, shifting from its traditional four-day format to three days following exhibitor feedback.
The show reported significant growth in its 2025 edition, with 1,268 exhibitors including 43 startups across 90,000 square meters and over 31,000 visitors.
"The shift in days comes from direct dialogue with exhibiting companies," said Luisa Bersanetti, exhibition manager of Zoomark. "They expressed a desire to optimize their presence by concentrating key meetings into a more effective time frame."
This infographic shows exhibitors and visitors came from six continents in 2025.Zoomark
Zoomark has introduced new branding with the tagline "Connecting minds, Shaping futures," replacing the previous "Bigger and Bolder" campaign used for 2025.
"Zoomark is now entering a new phase: more mature, more strategic," Bersanetti said. "Our aim is to strengthen and consolidate our role as a stable, authoritative reference point for the entire pet industry."
The organization has expanded its international presence through partnerships with the European Pet Organization, Turkish trade fair Petzoo, and the Pet Sustainability Coalition. Zoomark plans to participate in upcoming international shows including PATS 2025 in the UK and Pet Fair South East Asia in Thailand.
"The new dates are designed to maximize the time of industry professionals, encouraging a more intense and targeted schedule," Bersanetti said. "This format is aimed at decision-makers, innovators, and investors in the sector, both in Italy and abroad."
Enrico Zannini, general director of BolognaFiere Cosmoprof, said the show aims to build "a true international ecosystem — a space where industry, distribution, innovation, and vision converge."
Companies can request information about exhibiting at Zoomark 2027 through the show's website at zoomark.it.
